The purest form of excitement.
GranTurismo, as an idea in itself, is pure Italian, born and bred. In principle, the original concept was enticingly simple and involved travelling long distances in style, comfort and at high speed. Seamlessly combining these two worlds was, of course, far from simple. Yet it’s exactly what we did in 1947 with the A6 1500 GT Pininfarina. Such power had never been so beautifully packaged and delivered – opening up all kinds of new, long-distance possibilities in the process.
Today’s GranTurismo models are direct descendants of this breakthrough innovation. They embody the irresistible allure of exotic Italian style, combined with race-bred performance. They offer a tantalising blend of exclusive luxury, progressive technology and surging, uncompromising power. All with a spine-tingling soundtrack to match.